Writer and strategist Katie Lance advised an viewers at Inman Join New York on Wednesday that placing your self on the market on video isn’t about getting standard, and all that issues is making an attempt.
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Video is all the trend in actual property advertising, supplied you might have the braveness to step in entrance of the digicam.
From the stage of the Important Ballroom at Inman Join New York, social media strategist Katie Lance echoed the business’s developments, telling brokers all they should find out about long- and short-form video, sharing suggestions, ways and a trustworthy method to being who you’re.
Lance ensured the viewers that placing your self on the market isn’t about getting standard—all that issues is making an attempt. Her tricks to stand out in a sea of sameness begin together with her checklist of YouTube suggestions:
- point out different movies
- hyperlink to different movies
- have an ideal title and outline
- thumbnails matter
- promote, promote, promote
“Traction just isn’t computerized,” Lance mentioned. “You need to be your individual finest promoter, and if it doesn’t problem you, it doesn’t change you.”
Fb Dwell can also be an ideal possibility for long-form video, and particularly helpful for sharing experience, Lance mentioned. “The primary time you go dwell, it may be slightly terrifying.”
To get folks to your Fb Dwell occasion, it helps to put it on the market forward of time, the day earlier than, and hour earlier than by way of e mail, Instagram tales and different social media.
“There’s nothing worse than a dwell video that simply needs to attend till extra folks present up,” Lance mentioned. “Simply begin instantly, interact your viewers. And inform folks to love and remark under, it’s important to inform folks what you need them to do.”
Selling the replay is vital, as is discovering methods to repurpose it. Fb Dwell occasions will be downloaded and shared on YouTube.
On the subject of short-form video, similar to Instagram Tales or normal posts in your channel of selection, Lance’s suggestions embrace:
- be fast
- take out the pause (between statements)
- have a hook – begin with what you need the viewers to know
- use captions and hashtags
- re-post and repurpose
Utilizing a private story or sharing job milestones make good short-form video subject material, Lance mentioned, and recommended the viewers look into an app known as 1 Second Everyday, which create a hyper-cut of snippets from chosen movies or photographs out of your digicam function.
“One other factor that’s sizzling proper now’s inexperienced display video, which is whenever you’re speaking and one thing is occurring behind you, like a screen recording, that are straightforward to do,” Lance mentioned. “This an ideal alternative for all of you, when one thing occurs, like when NAR posts an article, or Inman writes an article, and also you completely agree with it or completely disagree.”
Lance advised the group to make use of Google or discover information that resonates with them to share with their viewers. “Lean in to who you’re and who you aren’t, you will not be everybody’s cup of tea, and it’s all good.”
For these instances whenever you’re not feeling it, Lance mentioned it’s high quality to not at all times be on digicam. For these cases she recommends an app known as Video Leap, particularly for anybody already began with TikTok or Reels. Ideas for this kind of content material embrace including B-roll (quick, establishing photographs or expositional video) and including music and textual content.
Lance is a fan of the present The West Wing, and inspired the viewers to make use of the political drama’s type of prolonged “stroll and talks” as a video format. The Captions app is sweet for this, too, based on Lance.
To encourage brokers to get happening their video advertising, Lance supplied a listing of broad topic areas to cowl:
- native actual property
- nationwide actual property
- native / group
- private curiosity
- dwelling & design
And past the apps talked about, Lance is a heavy person of normal enterprise options to assist her keep organized and productive, similar to:
“Having a content material technique, and concept, having a plan versus winging, clearly will be actually essential,” she mentioned.
Whereas Lance left the viewers wanting extra of her perception on social media video, she wrapped up by reminding them that now’s higher than later.
“I do know it’s tempting to say, ‘that each one sounds nice, however I’m actually busy proper now and subsequent week I’ll get it achieved’,” she mentioned. “Don’t undergo from evaluation paralysis, and take this down: achieved is best than excellent.”
Electronic mail Craig Rowe